Nanaimo RocaWear Hip Hop
Clothing
 Nanaimo
RocoWear. Buy Direct & Save on A Huge Selection Of Rocowear Hip Hop Clothing. Rocawear,
started in 1995, is not a brand but a lifestyle co-created by one of the greatest rappers of all time, Jay-Z.
Nanaimo RocaWear offers the latest in hip hop fashion
Nanaimo RocoWear - Nanaimo hip hop fashion has finally arrived. After all why should you have less choices just
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All Rocawear Clothing
From Jay-Z to Rocawear
Author: jefferson john babasa
Jay-Z, one of the known American hip-hop artist that released the album Reasonable
Doubt, an album ranked by Rolling Stone as #248 on its "500 Greatest Albums of All Time" and the critically
acclaimed album, The Blue  print, was also known
for his knack the world of business. Aside from the recording label Roc-A-Fella, Jay-Z is also the founder of
the popular clothing line Rocawear.
Rocawear is an urban clothing label created in 1995 by Jay-Z and Damon Dash.The name was derived from Jay-Z's
recording label Roc-A-Fella. Because of the its huge popular in the urban community, rocawear has reported to
recieve an annual sales of $700 Million.
Rocawear main line was with clothing lines and accessories for men, women and children. But after its apparent
success in the industry, the founders of rocawear decided to expand its line through licensing pacts to
develop lines for children, juniors, socks and sandals, leather suede and fur outerwear, handbags and belts,
lounge wear and big & tall, headwear, jewelry, and sunglasses; as well as co-branded product with
Pro-Keds, State Property, and Team Roc.
After some time, rocawear was then taken over by Jay-Z in early 2006 following a falling out with
co-founder Damon Dash. But it was in March 2007, that Jay-Z sold the rights to the Rocawear brand to Iconix Brand
Group, for $204 million.
Iconix Brand Group is a brand management company that licenses brands to retailers and manufacturers primarily in
the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart,
Sears, Macy's, Mervyn's, Target and JC Penney.
The company began as Candie's, Inc., whose brand it purchased in 1993. The Bongo brand was purchased in 1998.
The Badgley Mischka brand was purchased in 2004. The Joe Boxer and Rampage brands were acquired on July 22,
2005 and September 15, 2005, respectively. In 2006, the company acquired the Mudd, London Fog, Mossimo, Ocean
Pacific  brands on April 11,
August 29, November 1, and November 6, respectively. The company continued with acquisitions in 2007 with the
purchase of Danskin and Rocawear brands.
Even though Rocawear's management changed from a hip-hop artist to a clothing brand company, fans of the brand
could still enjoy its fashionable hip-hop feel for Jay-Z still retained his position as the head designer of the
rocawear brand.
About the Author:
wholesale fivefour wholesale artful dodger wholesale womens clothing, Jefferson
John Babasa is the Senior Copy Writer working with Optimind Web Design and SEO, a web design and seo company in the
Philippines. Optimind specializes in building and promoting websites that are designed for conversion.
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