Nanaimo Sirius Radio

With SIRIUS Satellite Radio, you can listen to what you want, when you want, wherever you are.

You get over 130 channels, including 100% Commercial-Free Music from every genre, plus Sports, News, Talk and Comedy — all with crystal-clear, coast-to-coast coverage, all in one place and all at your fingertips.

Sirius satellite radio has long been the underdog. Perhaps their name is a fitting match since the name Sirius comes from the "Dog star". The Sirius star is the brightest star in the sky, and Sirius aptly seeks the same place in the Radio industry. Yet, with XM Radio having millions more customers how will they do it?

Yet now, Sirius Radio has gotten serious. They hired on a professional research team, to literally follow people around all day, and watch them for an opportunity to better implement Sirius into their lives. Somehow I think it is odd that they need to study humans, but maybe corporations are that out of touch. At any rate, the move proved extremely successful.

Producing a product that seems like it must have followed you and watched you too. The Sirius S50 is the product Sirius has unleashed. This new player is the creative response to the MyFi, and has tech critics everywhere in awe. It's essentially a handheld music player that, get this, will automatically load your favorite programming into memory whenever you load it into the docking station.

Simply amazing! Since it's launch prior to the holiday season, Sirius says they have stolen the momentum from XM and are actually gaining more customers than the larger XM Radio. Unless XM comes up with a counter product and fast, they could be facing a bleak future against Sirius who has gained momentum from the product, critical praise of their music selections, and with big enough step in the right direction they could deal the deathblow to XM.

The S50 I assume stands for Sirius-50 with the 50 representing the claimed 50 hours of music, which depends on the compression rate of the files stored. Even at 40 hours, that means 40 hours of quality programming from your favorite stations.

That is, until RIAA stepped in out of concern for "music piracy" and made only one downloadable musical song per recording. Talk radio is not affected quite the same way. However, you can download your own MP3's onto the device, to fill the remaining time difference.